free tool
Know your real engagement rate in seconds.
Calculate likes + comments + shares ÷ followers, with Indian creator benchmarks.
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Indian creator benchmarks
Nano (1K–10K)
4–8%
Micro (10K–100K)
2–5%
Mid (100K–500K)
1–3%
Macro (500K–1M)
0.5–2%
Benchmarks based on 2025–2026 Indian creator data. Reels typically see 1.5–2× higher engagement than static posts.
how to use this
Engagement rate is the single most important number for Indian creators pitching brand deals. It is calculated as total engagements (likes + comments + shares or saves) divided by total followers, multiplied by 100. A Nano creator (1K–10K followers) with a 6% engagement rate is more valuable to a brand than a Macro creator (500K+) with 1%, because engagement signals authentic audience connection. Brands on the Hey! Creators marketplace evaluate creators on engagement rate, not just follower count.
Common questions
What is a good engagement rate for Indian creators?+
For Nano creators (1K–10K followers): 4–8% is good. Micro (10K–100K): 2–5%. Mid-tier (100K–500K): 1–3%. Macro (500K–1M): 0.5–2%. Reels typically have 1.5–2× higher engagement than static posts.
Should I include shares and saves in my engagement rate?+
Yes, shares and saves indicate high-intent engagement (someone found your content valuable enough to share or revisit). Brands on the Hey! Creators marketplace weigh saves heavily for D2C categories like beauty and fashion.
How do I use my engagement rate to negotiate brand deals?+
Present engagement rate alongside follower count. A strong rate (above tier benchmark) justifies higher CPM and per-post rates. Hey! Creators Creator GPT can help you write a pitch email using your exact stats.
How is Instagram engagement rate different from YouTube?+
This calculator is designed for Instagram. YouTube uses a different metric, view-to-subscriber ratio and watch time percentage. For YouTube, engagement benchmarks are lower (typically 2–4% of views, not subscribers).
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