wherever you are, we got you
nano creators can make
₹800 – ₹6,000 here.
1K–10K followers is enough to start. brand deals, storefront income, fast post-validation payouts, and AI tools, all in one app.
built for indian creators at this tier, with in-house tracking, 300+ brand deals, direct ₹ payouts once approval clears, and no middleman cut sitting between you and your money.
earnings ranges are indicative, not guaranteed. what you earn depends on your niche, engagement, content quality and brand demand.
followers
1K–10K
monthly earnings
₹800 – ₹6,000
payout cadence
1 business day after approval*
earnings ranges are indicative, not guaranteed. what you earn depends on your niche, engagement, content quality and brand demand.
* Released within 1 business day after brand validation, which typically takes about 45 days and can take up to 60. Best-effort target; excludes incorrect UPI or bank details, bank and payment-gateway delays, legal holds and blocked accounts. Payout terms
how nano creators earn
you don’t need lakhs of followers to start making money. here’s how creators with 1K–10K are getting paid right now:
- micro-affiliate links
share product links on stories, earn 10–18% per sale. no minimum followers needed on hey! creators. even 50 clicks/day = ₹2K–₹5K/month.
- first barter + paid collabs
brands like plum, pilgrim, and d2c skincare brands work with nano creators for authentic reviews. start with barter, convert to ₹1K–₹3K paid reels within 2 months.
- auto-dm storefront
set up a "comment LINK to get the product" auto-reply. turns every reel into a mini shop. no website needed, works directly from instagram DMs.
- portfolio building
hey! creators auto-generates your media kit with real engagement data. brands see verified stats, not inflated screenshots. this alone gets you 3× more replies to cold pitches.
brands that work with nano creators
you don't need a million followers. these brands actively scout nano creators for authentic, high-engagement content:
plum / pilgrim
skincare · 12–20% commission · barter + paid from day 1
mamaearth
beauty · 15–18% commission · nano-friendly campaigns
wow skin science
personal care · barter reels · ₹500–₹2K per post for nano
mcaffeine
d2c beauty · strong affiliate payouts · low entry barrier
these brands prioritize engagement rate over follower count. a nano creator with 8% engagement outperforms a macro with 1.5%. that's your edge.
questions nano creators ask
can i really earn with just 1K followers?+
yes. affiliate links don't have follower minimums. if your audience trusts your recs, even 50 clicks/day on a skincare link = ₹1.5K–₹3K/month. brands like plum and mcaffeine actively run nano-only campaigns.
how do i get my first brand deal?+
on hey! creators, you don't cold-DM brands. apply to campaigns directly from the app. your auto-generated media kit shows real engagement data. most nano creators land their first barter deal within 1 week of signing up.
do i need GST registration at this level?+
not until you cross ₹20L/year. most nano creators won't hit that. hey! creators handles invoicing for both GST and non-GST creators. when you do need it, we auto-generate compliant invoices.
what's the minimum payout?+
₹100. once a brand validates your deliverable, payout hits your UPI within 1 business day*. no ₹1000 minimum like other platforms. your ₹800 affiliate earning from last week? already in your account.