wherever you are, we got you
mid creators can make
₹30,000 – ₹1,20,000 here.
100K–500K followers is enough to start. brand deals, storefront income, fast post-validation payouts, and AI tools, all in one app.
built for indian creators at this tier, with in-house tracking, 300+ brand deals, direct ₹ payouts once approval clears, and no middleman cut sitting between you and your money.
followers
100K–500K
monthly earnings
₹30,000 – ₹1,20,000
payout cadence
1 business day after approval
how mid creators earn
at 100K–500K, you have serious leverage. brands come to you, not the other way around. here’s where the real money lives:
- premium brand deals with usage rights
brands pay ₹30K–₹80K per reel when they want usage rights for ads. at 100K+, your content IS their ad creative. negotiate usage separately — it's 2–3× the base collab fee.
- multi-platform monetization
same content → instagram reels + youtube shorts + moj. one creation effort, 3× the affiliate income. hey! creators tracks all platforms in one dashboard.
- higher commission tiers
at this level you unlock exclusive commission slabs: mamaearth 18%, ajio 14%, sugar 14%. that's ₹200–₹500 per sale vs ₹80–₹150 at lower tiers. volume × rate = serious monthly income.
- rate cards that stick
stop accepting whatever brands offer. your ai-generated media kit shows real CPV, engagement rate, and audience demo. set your rates at ₹40K+ per reel and back it with data.
brands that work with mid creators
at 100K–500K, brands don't just want content — they want your audience. you're working with marketing teams directly:
yamaha india
auto · ₹40K–₹80K per campaign · usage rights deals
bajaj electronics
tech · ₹25K–₹60K per reel · product seeding + paid
meta (instagram)
platform campaigns · ₹50K–₹1L · creator spotlight features
mamaearth
beauty · exclusive 18% tier · quarterly ambassador contracts
at this tier, you negotiate. hey! creators shows brands your verified CPV (cost per view) so you never undersell. avg deal size on platform: ₹35K.
questions mid creators ask
how do i negotiate usage rights fees?+
base rate × 2–3x for 3 months usage, × 4–5x for 6 months. so if your reel rate is ₹40K, charge ₹80K–₹120K if they want to run it as an ad. hey! creators surfaces this in your rate card automatically.
should i go exclusive with one brand?+
only if the deal is ₹1L+/month guaranteed. exclusivity should cost brands 3–4× your normal rate. most mid creators earn more from 3–4 non-exclusive deals than one exclusive. keep your options open.
how do i handle multiple platform content?+
hey! creators tracks all platforms in one dashboard. post once, add affiliate links for each platform, see combined analytics. one reel repurposed across ig/yt shorts/moj = 3× the affiliate income for 1× the effort.